EKU Offers Grad Level Course on Entrepreneurship in the New Economy

Great course offering from EKU: "If you are an entrepreneur, business owner, aspiring to create your own business, or working in an industry that requires entrepreneurial or innovative thinking and you currently hold a bachelor degree, EKU may have the perfect course for you. EKU is offering a graduate level course which focuses on entrepreneurship and innovation. If you would like to understand the ins-and-outs of entrepreneurship on a more intense level to help you gain a better understanding of business development concepts, then read further and contact: Jean Arthur at EKUMBA (jean.arthur@eku.edu)."

Here are some of the topics the class will cover:

The emphasis in the course will be on the role of innovation and creativity in the creation of new business enterprises, and in the management and marketing of new ideas, concepts, ventures and knowledge. The course will also include case discussions of business start-ups and exercises inside and outside of class to generate innovative business ideas.

The major project in this course will be the creation of a “business concept”. The business concept is a framework for a more extensive business plan that can be used to generate the interest of potential investors in your proposed business. It is somewhat less extensive than a full-scale business plan, but contains the same elements. This concept will be developed by each student, individually, or in a small group (2-3 students, max).

The course will cover the following topics. Some will be covered more in depth than others. Related topics can also be included, depending on the direction the class takes based on specific interests of students.

·The entrepreneurial mind –principles for creating a personal entrepreneurial strategy
·The entrepreneurial process - types of entrepreneurial ventures
·Idea generation, improving ideas, market opportunity analysis, new product promotion
·Methods for screening new venture opportunities
·Social entrepreneurship
·The business planning process - developing a business concept/plan
·Financing entrepreneurial ventures - obtaining debt capital
·Start-up & beyond – managing rapid growth, family e'ship, valuing a business, harvesting
·Intellectual rights - the patent and copyright process

This should be a class the KECI brings in house.